Now that Facebook has bought Instagram you can, by the use of Facebook tools, advertise through channels such as Instagram.
This means that dynamic product ads are now an option on Instagram. Furthermore, it is possible to tag products on Instagram ads so that your visitors will be led directly onto your website or webshop.
‘Behind the machinery’
Instagram should be used in a different way than Facebook. On Instagram the visitor gets a glimpse of the company by looking ‘behind’. It means that you should post things such as pictures of your skilled employees, testimonials from clients, charity purposes etc. In that way you can create a brand of your company which will become unique and that people can relate to.
Therefore, remember to use Instagram frequently by posting things which create a closer connection to the client.
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