When visiting Google the first 3-4 ads are dominated by paid ads, Google Ads. Below these ads there are ‘organic results’ which means that the owner of the website has not paid to rank in that position. When you search on Google the first three-four top ads are dominated by paid advertising called Google Ads.
To rank as best as possible there are many different things you need to make sure are working. This proces is called “Search Engine Optimization”. By adding relevant keywords that describe your business or products for instance you will rank better.
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